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Why Coinbase and OKX want a slice of Australia’s $2.8T pension pie

SCRYPTO MAGAZINE by SCRYPTO MAGAZINE
September 20, 2025
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Why Coinbase and OKX want a slice of Australia’s $2.8T pension pie
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How SMSFs are opening Australia’s pension market to crypto

Australia’s 4.3-trillion-Australian-dollar pension system, which is roughly $2.8 trillion, has introduced a big development alternative to crypto platforms internationally.

Self-managed tremendous funds (SMSFs), which let Australians handle their very own retirement financial savings, have grow to be a key entry level for crypto. Platforms like Coinbase and OKX see them as a method to place digital property inside long-term wealth methods. As of 2025, SMSFs hold about 1.7 billion AUD in crypto, a sevenfold leap since 2021.

The efforts of world crypto exchanges like Coinbase and OKX to interact SMSFs in Australia have come at a time when Australians are in search of new funding choices past conventional shares and mutual funds. World crypto-friendly coverage modifications, such because the Trump administration’s decision to permit cryptocurrencies in 401(k) plans, have additionally inspired Australian traders with pension funds to invest in crypto.

What are SMSFs in Australia?

SMSFs in Australia are a non-public superannuation construction the place members take full management of their retirement financial savings. Not like conventional tremendous funds, SMSFs permit as much as six members, normally relations, who act as trustees. 

SMSFs are accountable for managing all investments and compliance straight with the Australian Taxation Workplace (ATO). One to 6 people can come collectively to type an SMSF.

SMSFs are largely distinctive to Australia. The closest equivalents of SMSFs within the US are employer-sponsored 401(okay) plans and particular person retirement accounts (IRAs).

Key traits of SMSFs

  • Management: Members straight select and handle investments.
  • Flexibility: Potential to put money into various property, together with actual property.
  • Accountability: Trustees are legally accountable for audits, tax compliance and monetary reporting.
  • Value: Usually cost-effective just for balances round 200,000 AUD.

SMSFs solely grow to be cost-effective to function when the fund steadiness is above a sure vary due to annual compliance, audit and administrative prices that the SMSFs should bear, no matter fund dimension. 

Why folks select SMSFs

  • Larger management over retirement funds
  • Potential to buy costly property via tremendous funds
  • Customized funding methods. 

Key tasks of trustees

  • Arrange and observe an funding technique
  • Preserve correct data and member balances
  • Organize annual audits and tax returns
  • Guarantee compliance with tremendous and tax legal guidelines.

Do you know? US-based Technique (previously MicroStrategy) has grow to be a poster identify for institutional Bitcoin (BTC) adoption. By September 2025, it held 638,985 Bitcoin (BTC), with a median buy value of $73,913 per BTC.

Why Coinbase and OKX are concentrating on SMSFs in Australia

Coinbase and OKX are specializing in Australia’s SMSFs due to their substantial financial quantity. As of September 2025, there were 653,062 SMSFs in Australia, with a complete of over 1.1 million members. 

Deloitte expects Australia’s superannuation system (not SMSFs particularly) to develop from $4.3 trillion AUD to roughly $17 trillion AUD by 2043 (figures adjusted to AUD). Not like typical pension funds, SMSFs present traders with the pliability to diversify their asset allocations, making them well-suited for cryptocurrency funding.

Coinbase and OKX are strategically concentrating on SMSFs to fulfill rising demand.

Coinbase is developing a specialized SMSF service, which has already garnered important curiosity, with over 500 traders on the ready listing, 80% of whom are expected to create new SMSFs. These traders plan to allocate a median of $67,000 to cryptocurrency, indicating a rising mainstream curiosity in digital property for retirement portfolios.

In the meantime, OKX took the lead by launching its SMSF product in June 2025, and the demand has exceeded expectations. OKX’s benefit lies in its simplified strategy, offering not solely crypto entry but in addition connecting shoppers with accountants and authorized advisers to facilitate SMSF setup and compliance.

These efforts spotlight how international exchanges are tailoring their methods to Australia’s distinctive retirement financial savings market, the place the dimensions and regulatory atmosphere place SMSFs as a key entry level for cryptocurrency adoption.

Digital assets held in Australian SMSFs

A number of catalysts behind the transfer of Coinbase and OKX

The efforts of Coinbase and OKX to enter Australia’s SMSFs are fueled by native demand and international coverage modifications. SMSFs, which usually make investments closely in infrastructure property similar to toll roads and ports, at the moment are encountering liquidity challenges and market volatility. 

Digital property present not solely diversification benefits but in addition the potential for returns that aren’t tied to conventional markets. Globally, coverage developments are lending credibility to this development. For instance, a US govt order permitting cryptocurrency inclusion in 401(okay) retirement plans signifies that digital property have gotten a part of mainstream retirement methods.

This international context strengthens confidence amongst Australian traders and regulators. Collectively, these elements clarify why exchanges like Coinbase and OKX view SMSFs as a key alternative for incorporating cryptocurrency into long-term financial savings.

Do you know? In a US Securities and Trade Fee submitting in February 2021, Tesla declared that it had purchased $1.5 billion price of BTC. The corporate additionally mentioned it will settle for BTC funds for its merchandise, although it later paused funds, citing environmental issues.

Regulatory and threat panorama of crypto funding for SMSFs in Australia

Crypto regulations in Australia are evolving. The treasury plans to introduce new legal guidelines to higher combine digital property into the financial system. These laws will particularly concentrate on suppliers that deal with crypto custody and on stablecoins, whereas smaller operators will probably be exempted from these guidelines.

The Australian Securities and Investments Fee (ASIC) regards cryptocurrencies to be extremely unstable and recommends that SMSFs seek the advice of skilled monetary advisers earlier than investing superannuation funds in digital property. Enforcement efforts have elevated, with AUSTRAC and the Australian Taxation Workplace (ATO) concentrating on cryptocurrency exchanges to make sure compliance with Anti-Money Laundering (AML) and counter-terrorism financing laws.

Australian authorities have been actively closing down fraudulent websites engaged in crypto-related fraud and imposing penalties on non-compliant exchanges. To tighten regulatory norms, new licensing necessities have been launched. The ASIC requires crypto operators to acquire an Australian Monetary Companies Licence (AFSL). Transitional preparations are in place in Australia, and a proper regulatory framework is anticipated to return into place in 2025. 

The regulatory regime in Australia permits SMSFs to put money into digital property, although the crypto service suppliers have to align themselves with regulatory norms.

Do you know? In 2021, Houston’s Firefighters’ Reduction and Retirement Fund became one of many first US pension funds to put money into Bitcoin and Ether (ETH). This milestone demonstrated how even historically risk-averse establishments started dipping into digital property to diversify and probably improve long-term retirement returns.

Is Australia shaping international crypto retirement plans?

World cryptocurrency platforms similar to Coinbase and OKX, specializing in Australia’s SMSF market, spotlight growing worldwide curiosity in institutional-grade cryptocurrency providers.

The development is more likely to affect different retirement methods globally. The impression of SMSFs investing in digital assets will likely be seen throughout the Australian borders. It would speed up the adoption of crypto by retirements funds and regulators.

If the Australian experiment succeeds over a long run, it’d function a possible mannequin for institutional cryptocurrency adoption. Professionally managed tremendous funds internationally may undertake comparable methods. As demand for crypto funding choices in superannuation funds rises, regional regulators might develop customized frameworks to deal with volatility, compliance and fiduciary dangers.



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