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I saw the future of TVs at Samsung’s South Korea lab – and I’m excited for these 3 things

SCRYPTO MAGAZINE by SCRYPTO MAGAZINE
November 10, 2025
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I saw the future of TVs at Samsung’s South Korea lab – and I’m excited for these 3 things
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Samsung HDR10+ Advanced sample
Kerry Wan/ZDNET

Comply with ZDNET: Add us as a preferred source on Google.


ZDNET’s key takeaways

  • Samsung simply launched HDR10+ Superior to optimize older content material for newer TVs.
  • New options embrace brightness boosting, adaptive movement smoothing, and higher gaming efficiency.
  • The simulated demo is a teaser for what’s to come back in 2026.

There have been two 115-inch Samsung Micro RGB TVs set in entrance of me, one broadcasting within the HDR10+ format that our eyes have grown accustomed to since 2017, and the opposite simulating the upcoming HDR10+ Superior commonplace. The distinction, because the time hole ought to recommend, was virtually instantly noticeable.

Forward of CES 2026, Samsung showcased HDR10+ Superior, the following era of the open-source HDR10+ commonplace, which optimizes digital content material for each the newest super-bright TVs and people but to come back. The corporate invited me to its Suwon campus in South Korea to see the technical upgrades up shut, and I left the demo feeling excited for subsequent 12 months’s crop of TVs.

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Additionally: Dolby Vision 2 has arrived, but you don’t have to replace your TV for a new one yet

Significantly, upcoming Mini-LED and Micro RGB fashions — that sometimes output greater than 1,000 nits, brighter than most mastered movies — ought to be capable of really embrace the brand new HDR commonplace. And whereas it is simple to check HDR10+ Superior to Dolby Vision 2, introduced solely months in the past at IFA Berlin, there are a number of options that set the previous aside. This is the breakdown.

1. It is all about accuracy

The simulations demonstrated how the brand new HDR commonplace leverages brighter, extra color-accurate TVs by successfully reproducing the broader dynamic vary and shade quantity meant by the content material creator. Samsung calls this HDR10+ Brilliant.

That is achieved by feeding the TVs with scene-by-scene dynamic metadata that guides the show’s processing to optimize brightness and shade, leading to a extra impactful viewing expertise. 

Additionally: I tested the Samsung S95F OLED for a week, and it spoiled the way I watch TV

To additional help with native dimming, significantly on extra succesful RGB Micro LED fashions (by Samsung) and RGB Mini-LED fashions (by Sony, TCL, and Hisense) that may generally expertise undesirable gentle blooming, a brand new Native Tone Mapping characteristic permits the TV to research the picture extra exactly, granting much better management over the native dimming zones of a mini-LED backlight.

Samsung HDR10+ Advanced sample

HDR10+ (left) and HDR10+ Superior (proper)

Kerry Wan/ZDNET

From the demo movies I noticed, topics that will in any other case lose element in darker scenes — just like the buttons and toggles within the vehicles’ heart consoles above — as a substitute appeared extra vivid with larger distinction. Textures and hair element have been additionally extra distinguishable on the HDR10+ Superior pattern.

Lastly, creators can now submit their shade grading knowledge on to TV producers, guaranteeing their mastering intent is precisely mirrored on the buyer’s display. If this technique works reliably, it represents a major victory for administrators and colorists.

2. Gamer’s paradise

There are some notable advantages that HDR10+ Superior brings to players and leisure buffs. For one, HDR10+ Clever Gaming allows the TV to regulate the tone mapping of supported cloud gaming companies primarily based in your ambient lighting. It is a huge win if you happen to’ve ever discovered your self squinting for particulars in titles like Darkish Souls and Batman: Arkham Knight, as basic visibility ought to see an enchancment.

Equally, HDR10+ Style detects the style of what you are watching — whether or not that be a moody drama or stay sports activities — and adjusts the image settings for optimum viewing.

Additionally: You should turn off ACR on your TV right now (and why it matters so much to privacy)

Movement smoothing is a reasonably controversial subject amongst ZDNET’s TV specialists, however options like HDR10+ Clever FRC, which behaves equally to Dolby Imaginative and prescient 2’s Genuine Movement, really feel like a step in the fitting route. As a substitute of forcing fixed movement smoothing, creators can recommend including frames on a scene-to-scene foundation.

From what I noticed, the selective movement smoothing is finest appreciated throughout panning pictures, which usually have a juddering impact as TVs mismatch the content material’s recorded body charge. The switch-up wasn’t jarring to the attention, and I anticipate the tech to enhance at adapting to scenes over time.

3. Who’s in (for now)

Whereas the HDR10+ Superior demos I noticed have been simulated, they supplied a compelling imaginative and prescient for a way trendy content material consumption will change. Crucially, this superior know-how supplies a sensible means for customers to maximise their high-end TV investments, particularly by leveraging the show’s highly effective processing and granular native dimming capabilities.

Additionally: Best early Black Friday TV deals 2025: Save on Samsung, TCL, and more

The large query now could be the approaching format battle: how will HDR10+ Superior evaluate to Dolby Imaginative and prescient 2? This matchup is prone to dominate discussions at future commerce exhibits, significantly at CES. 

What’s sure is the early momentum: Samsung has already secured buy-in from streaming big Amazon Prime Video, and widespread adoption by different main content material studios would be the definitive measure of success.

Disclosure: The price of Kerry Wan’s journey to South Korea was coated by Samsung, a standard trade observe for long-distance journeys. The judgments and opinions of ZDNET’s writers and editors are at all times impartial of the businesses we cowl.





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