Key Notes
- The online game and multimedia firm purchased 8,351.89 ETH at a mean worth of $3,592 per ETH.
- The board elevated funding limits from $100 million to $250 million and allied with crypto capital managers to enhance the treasury.
- The corporate is contemplating a Web3 funding portfolio, which incorporates the acquisition of $10 million in Ethereum NFTs to be held for safekeeping and to generate returns in DeFi.
Nasdaq-listed GameSquare Holdings, Inc. introduced on July 21 that it has bought $30 million in Ethereum , equal to eight,351.89 ETH. With this acquisition, the corporate retains a complete treasury worth of roughly $38 million. Furthermore, its board of administrators has authorized a rise in crypto investments of as much as $250 million, which incorporates the acquisition of NFTs and different digital property on the Ethereum blockchain.
As of July 21, the corporate holds greater than 10,170 ETH, according it’s press release. These funds won’t solely stay within the treasury, however the firm plans to put them in DeFi protocols to generate stablecoin earnings, which shall be used to buy extra ETH.
GameSquare’s Board Greenlights Large $250M Crypto Shopping for Spree
Whereas GameSquare introduced the $30 million buy of Ethereum
ETH
$3 758
24h volatility:
3.2%
Market cap:
$453.33 B
Vol. 24h:
$54.52 B
, additionally they said that the board of administrators had licensed a rise in funding in crypto property from $100 million to $250 million. It’s a clear signal of GameSquare’s dedication to its crypto treasury, contemplating the corporate has a market capitalization of $66 million, according to Yahoo Finance.
Though it is among the first firms to think about managing Ethereum treasuries, following Strategy’s lead with Bitcoin, it’s nonetheless one of many smallest funds in Ethereum. One notable treasury is BitMine Immersion Technologies, which holds over 163,000 ETH and, on July 21, introduced the formation of a brand new treasury referred to as Ether Machine, which plans to safeguard 400,000 Ethereum.
GameSquare’s $10M Ethereum Technique Targets NFTs, DeFi Yields
GameSquare shouldn’t be solely serious about investing in ETH, but additionally in NFTs that go along with the corporate’s tradition. It has already dedicated to a $10 million funding in Ethereum NFTs, which it plans to carry and get yields in DeFi protocols to realize returns of 6-10% APR.
To attain this technique, it allied with trade leaders equivalent to Ryan Zurrer of Dialectic and Rhydon Lee of Gogg Capital to handle and optimize the treasury program. They are going to create the ETH-focused yield technology technique constructed on prime of Dialectic’s platform, Medici.
“Our crypto technique enhances GameSquare’s broader strategic development plan and aligns with the rising institutional adoption of Ethereum-based property. GameSquare isn’t simply attempting to get entangled in an arms race of who can purchase essentially the most ETH for the sake of buying ETH. Our development technique is targeted on innovation and leveraging our established digital, media, and artistic operations,” stated Justin Kenna, GameSquare CEO.
Till the center of the second quarter of 2025, the Ethereum group was receiving harsh criticism for the underperformance of the ETH worth. This new wave of firms’ treasuries with Ethereum is among the causes for the brand new momentum of its worth, which is near breaking a brand new ATH. We will count on to see extra comparable initiatives, which can carry extra capital to the Ethereum market.
Disclaimer: Coinspeaker is dedicated to offering unbiased and clear reporting. This text goals to ship correct and well timed info however shouldn’t be taken as monetary or funding recommendation. Since market situations can change quickly, we encourage you to confirm info by yourself and seek the advice of with knowledgeable earlier than making any choices primarily based on this content material.

José Rafael Peña Gholam is a cryptocurrency journalist and editor with 9 years of expertise within the trade. He wrote at prime shops like CriptoNoticias, BeInCrypto, and CoinDesk. Specializing in Bitcoin, blockchain, and Web3, he creates information, evaluation, and academic content material for world audiences in each Spanish and English.