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5 tips for building foundation models for AI

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July 21, 2025
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Many companies are simply starting to grapple with the impact of artificial intelligence, however some have been utilizing machine studying (ML) and different rising applied sciences for over a decade.

Additionally: Most AI projects are abandoned – 5 ways to ensure your data efforts succeed

For Manish Jethwa, CTO at Ordnance Survey (OS), the UK’s nationwide mapping service, the precedence is to mix his group’s AI and ML experiences with recent advances in generative AI to refine, distribute, and apply its treasure troves of information.

Jethwa defined to ZDNET how language fashions (LLMs) are serving to OS customers discover and question geospatial knowledge. One of many key components right here is the group’s foundation models for AI, which function a base for constructing extra specialised functions.

Additionally: 4 questions to ask yourself before betting on AI in your business – and why 

Whereas tech analysts like Gartner recommend there may be a lot conjecture about whether business leaders should buy or build AI models, Jethwa and his workforce at OS mix basis fashions with commercially accessible instruments to take advantage of and distribute geospatial knowledge.

Listed here are 5 key classes that enterprise leaders can study from Jethwa’s deployment of basis fashions for AI.

1. Develop a robust use case

Jethwa mentioned OS is growing basis fashions to extract environmental options for evaluation in a copyright-sensitive method.

“Lots of the current fashions skilled by the massive expertise organizations shall be based mostly on commercially accessible knowledge,” he mentioned.

OS advantages from an extended historical past of high-precision knowledge assortment that feeds the group’s AI developments.

“The place we’re making an attempt to extract options, we construct basis fashions from the bottom up,” he mentioned. “That shall be a mannequin the place we’re defining the complete coaching set with the labelled knowledge that we have got internally.”

Additionally: 4 ways to turn AI into your business advantage

The muse fashions are additionally used as the idea for knowledge evaluation in different areas. Jethwa mentioned the message right here is straightforward: you should utilize what you are already constructed repeatedly.

“The muse fashions are there to assist us construct subsequent output. So, if we then wished to find out about roof supplies or inexperienced areas or biodiversity, we might do all of that from the identical basis mannequin,” he mentioned. “Slightly than having to coach a number of basis fashions, you simply do the fine-tuning on the finish. This course of permits us to connect with the issue we’re making an attempt to unravel with supply knowledge.”

2. Set up purposeful strategies

Jethwa mentioned centered coaching helps constrain prices when constructing basis fashions.

“We’ve got to be conscious that, in the case of coaching these fashions, we’re doing it purposefully, as a result of you’ll be able to waste a variety of cycles on the train of studying,” he mentioned. “The execution of those fashions takes far much less power and assets than the precise coaching.”

OS often feeds coaching knowledge to its fashions in chunks.

“Increase the label knowledge takes numerous time,” he mentioned. “You need to curate knowledge throughout the nation with all kinds of lessons that you just’re making an attempt to study from, so a distinct combine between city and rural, and extra.”

Additionally: 5 ways to be a great AI agent manager, according to business leaders 

The organisation first builds a small mannequin that makes use of a number of hundred examples. This method helps to constrain prices and ensures OS is headed in the correct route.

“Then we slowly construct up that labelled set,” Jethwa mentioned. “I believe we’re now into the lots of of hundreds of labelled examples. Usually, these fashions are skilled with hundreds of thousands of labelled datasets.”

Whereas the group’s fashions are smaller, the outcomes are spectacular.

“We’re already outperforming the present fashions which can be on the market from the massive suppliers as a result of these fashions are skilled on a greater diversity of photographs,” he mentioned. “The fashions may clear up a greater diversity of issues, however, for our particular area, we outperform these fashions, even at a smaller scale.”

3. Use different LLMs for fine-tuning

Simply because OS makes use of its personal basis fashions does not imply the organisation ignores well-known massive language fashions, mentioned Jethwa: “We’re constructing off the present fashions and doing the fine-tuning based mostly on our documentation.”

OS makes use of the complete breadth of commercially accessible LLMs. As a Microsoft store, the group makes use of Azure machine studying fashions, Python-based instruments, and different specialist capabilities.

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Jethwa mentioned OS additionally explores partnerships with exterior organizations, resembling IBM and different expertise suppliers, to generate collaborative options to data-led challenges.

As soon as once more, identical to with basis fashions, the purpose is to maintain prices constrained.

“It is an effort to rationalize,” mentioned Jethwa. “Internally, the primary means of taking that method is by build up slowly and guaranteeing the vacation spot you are making an attempt to go in direction of is achievable, and you are not losing assets with fruitless exercise.”

4. Take into consideration commercialization

Now that OS has began to construct and refine its basis fashions, might these applied sciences be utilized by or offered to different organizations? The reply, mentioned Jethwa, is probably.

One of many key points is Crown copyright, a type of copyright that applies to property created by UK public sector staff.

“I believe there shall be alternatives for us to share these basis fashions at some stage, however the truth that they’re constructed on Crown copyright means we’re nonetheless making an attempt to know the potential influence of doing that work externally,” he mentioned. “There are challenges there round making a gift of the crown Jewels — these property are, fairly actually, Crown copyright jewels, so we have to watch out.”

Additionally: Microsoft is saving millions with AI and laying off thousands – where do we go from here?

When OS does present open entry, Jethwa mentioned the group’s property mustn’t be collected and monetized with out producing advantages for UK taxpayers.

“We’re making an attempt to guard our knowledge as a lot as potential, however on the identical time, ship as a lot worth for the UK. So, it is making an attempt to get that stability proper, which is a problem.”

5. Preserve one eye on the long run

Jethwa mentioned his group’s work on basis fashions has confirmed the advantages of generative AI for opening entry to in-depth perception.

“It is supplied that key unlock, whereas beforehand, you at all times felt as if that entry was barely out of attain by way of the way you may carry out the interplay, get to the info, and refine the request.”

He painted an image of how the OS method to AI may develop over the subsequent decade.

“I can think about an interface the place there is a map and you may say, ‘I am on this space,’ and you may zoom in and the AI will ask, ‘What particular issues are you searching for?’ Once you say ‘faculties,’ the AI will ask what sorts of faculties, and you will have that dialog backwards and forwards through the interface.”

Additionally: 5 entry-level tech jobs AI is already augmenting, according to Amazon

Jethwa mentioned the important thing to long-term success is utilizing APIs and knowledge to create definitive solutions to prompts utilizing trusted sources, together with OS info mixed with exterior sources.

“AI fashions are nice by way of aggregation and a probabilistic view, however, in our instance, you do not need to know probabilistically the place the faculties are,” he mentioned. “You need to know the place the precise faculties are. AI has to translate a real request, going again to an authoritative supply, which OS is, and we are able to pull the info and ship the output.”

Get the morning’s prime tales in your inbox every day with our Tech Today newsletter.





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