Musical artist Drake made a lyrical reference to Bitcoin (BTC) in a brand new track launched on Saturday titled “What Did I Miss?”
The hip-hop artist beforehand wagered $1 million in BTC on the end result of the 2022 Tremendous Bowl, the championship American soccer recreation, between the Cincinnati Bengals and the Los Angeles Rams.
Drake’s reference to Bitcoin, and the hallmark volatility of the supply-capped asset, seems within the first verse of the song:
“I have a look at this shit like a BTC, may very well be down this week, then I am up subsequent week. I do not give a fuck for those who love me. I do not give a fuck for those who like me. Askin’ me ‘How did it really feel?’ Cannot say it did not shock me.”
References to Bitcoin in songs, long-running television shows, and different well-liked artwork kinds sign the digital asset is rising in recognition, because it breaks into mainstream tradition and inches towards mass adoption.
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When will Bitcoin mass adoption lastly occur?
In 2022, Bitcoin mining {hardware} supplier Blockware predicted that global adoption would hit 10% by 2030. The corporate primarily based its forecast on the adoption curve of earlier paradigm-shifting applied sciences together with vehicles, electrical energy, and the Web.
River, a BTC monetary providers firm, launched a report in March 2025 exhibiting that roughly 4% of the global population holds BTC, and the digital foreign money nonetheless accounts for lower than 1% of its complete addressable market by way of adoption.
The report additionally discovered that developed nations tended to have greater charges of adoption than creating international locations.
Institutional Bitcoin adoption has been a significant theme of the present market cycle, with corporations like Technique and Metaplanet reorienting themselves to develop into Bitcoin treasury corporations.
Different establishments have taken on small quantities of Bitcoin to guard their company reserves from inflation, hedge towards geopolitical dangers, and defend towards the fragmentation created by de-globalization.
Bitcoin funding automobiles, together with exchange-traded funds (ETFs), have been main drivers of institutional and retail exposure to Bitcoin, which take away the technical barrier to entry of self-custody and onchain transactions.
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