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Japanese hotel group plans to buy $5bn of bitcoin

SCRYPTO MAGAZINE by SCRYPTO MAGAZINE
June 9, 2025
in Cryptocurrency
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Japanese hotel group plans to buy $5bn of bitcoin
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Shares in Japanese lodge developer turned bitcoin investor Metaplanet soared on Monday after it unveiled plans to lift about $5.4bn so as to add to its already massive stockpile of the cryptocurrency.

The corporate mentioned on Friday it needed to lift the funds to extend its bitcoin holdings greater than twenty fold to 210,000 by the top of 2027, a hoard of 1 per cent of the overall provide of the cryptocurrency that may be value $22bn at present costs.

The Japanese group underwent “a strategic pivot” to the cryptocurrency in 2024, turning, within the phrases of its chief govt Simon Gerovich, from “hotelier into hodler” and changing into a bitcoin treasury firm.  

The aggressive shopping for spree follows a path blazed by Michael Saylor, the billionaire who turned US software program group Technique right into a extremely leveraged bitcoin funding automobile by buying 1000’s of the cryptocurrency. Technique’s market valuation has hit $104bn, outstripping the worth of the 580,000 bitcoin it has amassed as buyers wager the worth of the corporate’s bitcoin holdings will rise sooner than the corporate dilutes its shares.

The fast positive factors have impressed a number of copycats world wide. Metaplanet’s goal of 210,000 bitcoin would make it the world’s second-largest company holder of the cryptocurrency behind Technique. 

Line chart of Share price, ¥ showing Metaplanet shares soar as investors cheer bitcoin buying plans

The worth of bitcoin has been boosted by Donald Trump’s US election victory and promise to enact industry-friendly insurance policies. His sons have additionally moved to journey market enthusiasm. Final month the Trump household media firm introduced plans to lift $2.5bn to purchase bitcoin, emulating Technique. Eric Trump, the president’s son, joined Metaplanet’s strategic board of advisers in March.

The corporate has not solely been steadily buying bitcoin for its company treasury for a 12 months, however has additionally been rising the dimensions of its purchases. The coverage has helped increase its share value greater than 8,850 per cent previously two years, to ¥1,544 ($10.71).

It’s concentrating on holding 100,000 bitcoin by the top of 2026, a rise from its authentic purpose of 21,000.

Shares surged 15 per cent on Monday as buyers backed its plans to lift extra capital by way of warrants, which give buyers the best to purchase shares, in what the corporate known as the “largest inventory acquisition rights issuance in Japan capital markets historical past”. 

The corporate says its administration “measures its efficiency by the Key Efficiency Indicator (KPI), ‘BTC Yield’, which displays the proportion development in bitcoin per share, guiding all capital market actions”.

In addition to its “bitcoin-focused operations”, Metaplanet mentioned it “owns and operates a lodge in Tokyo, which is being rebranded as The Bitcoin Lodge” and is ready to open in early 2026. 

“The corporate holds the unique license for Bitcoin Journal in Japan, selling bitcoin training and adoption,” it added.

In April, the corporate additionally appointed David Bailey, chief govt of the corporate behind Bitcoin Journal, to its board of strategic advisers. Bailey can be establishing his personal US-listed company treasury automobile known as Nakamoto Holdings, which is merging with healthcare group KindlyMD.



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